Friends and Allies is a Texan brand, and honoring the heritage of our state is important to us. “Friends and Allies” means Texas, which is translated from the Spanish word Tejas, that comes from the Caddo word Taysha.
Our logo mark has also always had a deep connection to Texas history; the Grizzly Bear and Mexican Red Wolf, once native to Texas, are used to illustrate an unlikely friendship between two apex predators.
The juxtaposition of the friendship between the two apex predators symbolizes the power that beer has to bring community together, so we wanted to give our brand a refresh, to better showcase these values.
In our new logomark, the position of the two animals is intentional and significant. They have each other’s backs, like any good friend. Brewing good beer and building a great community is what Friends and Allies is all about!
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